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Michelle Obama’s hashtag quest to rescue Nigerian girls

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Michelle Obama told Americans - and the world - about schoolgirls abducted by the extremist group Boko Haram in Nigeria. But the first lady's awareness campaign has failed - at least in part. The incident was shocking, even for those who were familiar with stories of extremist violence. Members of a militant organisation, Boko Haram, kidnapped 276 girls from a school in Chibok, Nigeria, on 14 April 2014. Afterwards Michelle Obama posted an image of herself on social media, posing with a white sheet of paper that said: "#BringBackOurGirls". The hashtag campaign, designed to bring attention to the kidnappings, had already reached 1 million tweets by the time Obama joined, but her statement...

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